Soft Rock. Strong Reach.
📡 Streaming Worldwide • Commercial-Free Vibes • Premium Audience…

Here’s a breakdown of the typical Yacht Rock listener demographics:

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📊 Demographic Overview:

🧑‍💼 Age:

• Primary: 35–64 years old

• Peak Range: 45–60 (Grew up in or nostalgic for the late ’70s and early ’80s)

💲 Income:

• Above-average household income

• Most listeners are Homeowners, professionals, business owners, entrepreneurs or retirees with disposable income

• Interests in: Boating, travel, wine, foodies, finance, luxury products, leisure-related products

  like Tennis, Golf, Pickleball…

🎓 Education:

• Highly educated

• Most with college degrees or higher

🧭 Location:

• Urban and suburban markets across the U.S.

• Particularly strong in coastal regions (California, Florida, Northeast)

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🎧 Psychographics:

• Nostalgic: Love the polished, feel-good soft rock of the late ’70s and early ’80s

• Loyal: Tend to be long-time radio listeners, with strong brand recall and connection

• Lifestyle-focused: Enjoy boating, golf, wine, travel, and premium leisure activities

• Music-savvy: Appreciate musicianship, smooth production, and iconic vocalists

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📻 Popular Artists They Love:

• Michael McDonald

• Steely Dan

• Hall & Oates

• Toto

• Kenny Loggins

• Christopher Cross

• Boz Scaggs

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🧭 Ideal for Advertising:

• Luxury goods & services

• Travel & leisure

• Financial services

• Automotive

• Real estate

• Health & wellness products

• Lifestyle brands

Why Advertise with YachtRock.Radio?

YachtRock.Radio brings back the smooth, sophisticated sounds of the late ’70s and early ’80s — featuring the legends of soft rock, blue-eyed soul, and West Coast groove.

Our listeners are loyal, affluent, and lifestyle-focused — making us the ideal platform to reach a premium market with high purchasing power.

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