Unlocking the Power of Buyer Personas + Empathy Maps: Your Guide to Crafting Killer Marketing Strategies Lacking clarity as to who your target audiences are? In this article, we’ll take a deep dive into the world of Buyer Personas and Empathy Maps – two powerful frameworks that can help you create marketing strategies that truly…
Millions of people go shopping every day in the United States. Whether it’s for food, clothing, home goods, or electronics people are consciously choosing which stores they will visit and which products they will purchase. Would you like to have the last word with these shoppers? Would you like to tell them why they should…
With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, hopeful and ready advertiser, to place your spring radio advertising! Keep this one important thought in mind: the early bird not only gets the worm but gets to mix…
More than 680 million Podcasts are downloaded every month, as listeners choose and then listen to “Radio On Demand.” Target your audience by lifestyle interest with 30- and 60-second sponsorship messages voiced by the podcast hosts. It’s the most affordable way to have celebrity talent voice your message in a foreground listening environment where loyal…
Over 100 million people are regular listeners to Pandora, Spotify and other Streaming Radio channels, where you can pinpoint target an audience – with zero waste – by age, gender and geography. Some of these streaming services partner with Big Data companies to further target listeners by more than a thousand lifestyle and consumption categories.
Over 34 million people subscribe to SiriusXM Satellite Radio, where over 50 channels of Spoken Word programming create astounding opportunities to reach an affluent audience via News, Talk, Sports, Comedy, Business, Political and Lifestyle programming. Sirius XM Holdings Inc. (NASDAQ: SIRI) is a audio entertainment company in North America, and the premier programmer and platform…
More than 92% of all Adults listen to AM/FM Radio every week. That’s more than any other advertising platform, including TV, smartphones and tablets. Nielsen calls AM/FM the “blue blazer” of the media universe, reaching across all generations, ethnicities and demographics with thousands of stations, dozens of formats and the trusted voices of popular air…