Yacht Rock Radio - NextWave Radio Group

Welcome Yacht Rock Radio USA – 60s, 70s, 80s Smooth Sailing Rock….

Yacht Rock Radio

“We are 100% committed to our audience: promoting with us is promoting with trust.“

We deliver intelligent local radio, compelling content, engaged audiences, and successful clients.

Yacht Rock Radio is one of the top stars now in radio broadcasting, delivering one of the most passionate audiences in 215 countries. We’ve been playing Yacht Rock Music for over five years, and our audience is one of the most loyal and active in the many regional markets. If you would like to put our audience to work for your business, contact:

Director of Programming

Promotions@NextWaveRadioGroup.com

Yacht Rock Radio listeners generally fall into a very desirable and well-defined demographic profile, making them a valuable audience for advertisers.

Soft Rock. Strong Reach.
Streaming Worldwide • Commercial-Free Vibes • Premium Audience…

Here’s a breakdown of the typical Yacht Rock listener demographics:

Demographic Overview:

Age:

Primary: 35–64 years old
Peak Range: 45–60 (Grew up in or nostalgic for the late ’70s and early ’80s)

Income:

Above-average household income
Most listeners are Homeowners, professionals, business owners, entrepreneurs or retirees with disposable income
Interest in: Boating, travel, wine, finance, luxury products, leisure-related products

Education:

Highly educated
Most with college degrees or higher

Location:

Urban and suburban markets across the U.S.
Particularly strong in coastal regions (California, Florida, Northeast)

Psychographics:

Nostalgic: Love the polished, feel-good soft rock of the late ’70s and early ’80s
Loyal: Tend to be long-time radio listeners, with strong brand recall and connection
Lifestyle-focused: Enjoy boating, golf, wine, travel, and premium leisure activities
Music-savvy: Appreciate musicianship, smooth production, and iconic vocalists

Popular Artists They Love:

Michael McDonald
Steely Dan
Hall & Oates
Toto
Kenny Loggins
Christopher Cross
Boz Scaggs

Ideal for Advertising:

Luxury goods & services
Travel & leisure
Financial services
Automotive
Real estate
Health & wellness products
Lifestyle brands

Why Advertise with YachtRock.Radio?

YachtRock.Radio brings back the smooth, sophisticated sounds of the late ’70s and early ’80s — featuring the legends of soft rock, blue-eyed soul, and West Coast groove.

Our listeners are loyal, affluent, and lifestyle-focused — making us the ideal platform to reach a premium market with high purchasing power.

“So much better Sirius XM’s shallower playlist’s and using to many DJ’s and shows! What more could you ask for?! Just play me the music! Thank you Yacht Rock Radio! – Alexandra.”